"We would never force the entire text of a book onto a single page just to eliminate the need to flip pages, so why do we worry about users having to scroll to access content that appears lower on our Web pages? Books have pages that must be turned in order to read the story and Web sites have content that must be scrolled to be seen. This is how these mediums work; let’s give our users some credit and realize that even if content doesn’t appear ‘above the fold,’ they will still be able to find it."
— Jeremy Girard
